CIR partners with Goodby Silverstein for new look that emphasizes impact of our work

The Center for Investigative Reporting is excited to collaborate with Goodby Silverstein & Partners on a new campaign to expand CIR’s profile and emphasize the power of investigative reporting to protect democracy. The partnership reflects our multiplatform approach to journalism and will roll out across multiple mediums.

All elements of the campaign are based on the act of redaction, a tool of government secrecy with investigative reporting as an antidote, revealing the truth and serving as a check and balance on abuse.

We also are building on GSP’s design work to revamp and optimize our website for our growing audience. Our online platform is more important to our mission than ever, and we strive to deliver the best online experience we can.

We are thrilled to share a prototype of our new article page. It is designed to enhance readability, be responsive to mobile and tablet devices, build opportunities for engagement with our audience and community, and communicate the impact of our work.

In addition to creating our new logo, GSP is designing a series of dramatic graphic art posters designed to visualize and emphasize the impact of our reporting.

Another element is an online video: Going forward, you will see shorter versions of the video below appearing as the opening credits on CIR’s online videos and multimedia work.

 

We hope you are as excited about it as we are. Please share your feedback with us in the comments below, and see what The New York Times said about it.

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